'pure dynamite' for you! The strategy has been described by Mike Enlow as "the fastest, easiest way on earth to make a fortune." It has been called "Joint Ventures Marketing," "Endorsed Offer Marketing", and "Fusion Marketing" by its various proponents. Perhaps its greatest advocate, Jay Abraham (my mentor), has referred to this strategy as setting up a "Host/Beneficiary Relationship."
Here's what's great about this approach to marketing. It can be done with little or no financial investment, and it WORKS (producing thousands and thousands of dollars in profits for those who understand how to use it well)!
Yes... Host/Beneficiary Marketing Works!
'In a nutshell'... these are the basics of how it's used.
A Host company agrees to let a Beneficiary company send a sales message to people on the Host company's customer list.
Though the Beneficiary usually prepares the message, it's signed (and endorsed) by the Host. This capitalizes on the Host's relationship with His/Her customers (Host's valuable 'hidden' asset). It's a fact... customer lists are recognized as valuable business assets by the IRS.
For use of this list, the Beneficiary typically agrees to share a portion of the profits with the Host. Also, many times the Beneficiary will give FREE items to the Host's customers who take advantage of the offer in the message.
That makes it a "win-win" deal for everyone (the Beneficiary, the Host, and the Host's customers)!
Now let's suppose you have a product. Expand your thinking as to what a product is (on the Internet, it could be an ebook, a piece of software, an affiliate program, or even an MLM business opportunity).
How would you go about setting up a highly profitable "Host/Beneficiary Relationship" to market that product?
Getting Started
Here's a simple three-step process to get you started developing profitable Host/Beneficiary Relationships.
1) Make a list of all the business people you know who've developed strong positive and trusting relationships with their customer base or client list.
2) Examine each of these potential "Hosts" to be certain they don't offer products that would be in competition with your own.
3) Make your
