products. Robinson knew once people tasted his goods, they would want more. He wrote 28 books during his short lifetime. These, along with his correspondence courses, gave him a deep product line. Your current satisfied customers will always be your goldmine. Create more for them to buy.
5. He remained optimistic. Despite the harsh reality of the Great Depression years, and despite competition from religious institutions that had been around for centuries, Robinson flourished. He didn't believe anyone or anything could stop him. When you have that strong of an inner conviction, nothing CAN stop you. If you think you have competition with a similar business in the same town, consider what it must have been like for Robinson to have such empires as the Catholic Church, the US government, and famous ministers and politicians trying to close him down!
Whatever you may think of Robinson or "Psychiana," you have to admit he knew how to advertise his business.
"After all, it's the results in human lives that count," he wrote in his 1941 book, The Strange Autobiography of Frank B. Robinson. "Talk is cheap."
What are you going to do now to increase your business? Remember, talk is cheap!
Joe Vitale is widely recognized by many as the greatest copywriter in America. Can you beat him? Try out the "World's Shortest Advertising IQ Test" and see how you stack up: http://www.createadvertisingthatsells.com
