in his product. When you don't believe in what you are trying to sell, it shows. It'll show in your lack of commitment to your marketing, in poor advertising, in poor service, or in other ways. As I mention in my book, The Seven Lost Secrets of Success, sincerity is one of the "lost secrets" to success. Robinson had sincerity. While his movement made tons of money, Robinson accepted only $9,000 a year as his salary. Whether you call him a crackpot or a savior, he believed in his product. He knew he had something people wanted. In fact, Robinson sold his religious lessons with a money-back guarantee.
2. He advertised relentlessly. If you don't tell people that you exist, they won't know it. The reason you aren't aware of Robinson or his movement today is because he's dead. (He died in 1948). No one is advertising his message. Without consistent and persistent advertising to educate the public, the world won't know of your business.
3. He tracked his results. Robinson believed in the spiritual world, but he also knew he lived on the earth plane where numbers matter. He tracked responses from his ads to know what worked and what didn't. For example, astrology magazines brought him an 18% response to his ads while national weekly papers brought 3%. Knowing that, Robinson could invest more money in larger ads in the better pulling magazines. Find out where your business comes from and focus more advertising in that area.
4. He continued to create
