read news online every day, with their interests expanding geographically - local news was of the most interest, U.S. news the least.
Personalization was seen as a benefit, too. Seventy-five percent of respondents said that they wanted news on demand and nearly two out of three wanted personalized news. The subjects surveyed liked the idea that they, not some media outlet, controlled the news they saw. They feel they're better equipped to select what they want to see than a professional editor. Again, control seems to be the issue. Again, guerrillas think of ways to market by putting the prospect in control.
The Pew Research Center study revealed that regular net users were more connected with their friends and family than those who didn't use the Internet on a regular basis.
Almost two-thirds of the 3,500 respondents said they felt that email brought them closer to family and friends - significant when combined with the fact that 91% of them used email on a regular basis. That's 91%. It took VCRs 25 years to achieve such market penetration.
What did people in this study seem to be doing online when they weren't doing email? Half were going online regularly to purchase products and services, and nearly 75 percent were going online to search for information about their hobbies or purchases they were planning to make. Sixty-four percent of respondents visited travel sites, and 62 percent visited weather-related sites. Over half did educational research, and 54 percent were hunting for data about health and medicine.
A surprising 47 percent regularly visited
